> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trymeridian.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Publish end-to-end

> Go from opportunity → brief → article → publish → measure (repeatable content loop).

This workflow is for teams who want a repeatable way to publish content that improves AI visibility over time. It uses Meridian’s built-in recommendations, brief generation, and article workflow, then closes the loop by measuring impact in Analytics.

## Step 0. Set Brand Kit first (so content is accurate)

Before generating briefs and articles, fill out **Brand Kit** basics:

* Brand mission and ICP
* Voice & Style
* Writing samples (1–3 is enough to start)
* Knowledge Base entries for differentiators, claims boundaries, and competitive context

This reduces generic output and prevents risky claims.

## Step 1. Pick an opportunity (recommended) or create a brief directly

Option A (recommended):

* Go to **Opportunities**
* Choose a High priority item
* Click **Generate brief**

Option B (manual):

* Go to **Content**
* Click **New brief**
* Choose a content type (listicle, comparison, guide, etc.)

## Step 2. Review the brief (don’t skip this)

Open the brief in **Content** and check:

### Target Prompts

Confirm the brief matches the prompts you care about. If the brief is aimed at irrelevant prompts, it won’t move the metrics you’re tracking.

### Citations guidance

Check which sources Meridian believes matter. This often tells you what evidence ecosystem you’re competing in.

### Structure

Confirm the outline matches the prompt intent:

* “best X” prompts → listicle + criteria + best-for sections
* “X vs Y” prompts → comparison table + trade-offs
* “how to” prompts → step-by-step + troubleshooting

## Step 3. Generate the article

Click **Generate article** and confirm the generation.

After it generates:

* edit for factual accuracy and product details,
* add concrete examples and criteria,
* ensure you’re not making claims you can’t support.

## Step 4. Refine (short, specific instructions work best)

Use the refinement input for targeted improvements like:

* “Rewrite the intro to answer the question in 2 sentences.”
* “Add a comparison table with these criteria: …”
* “Add 8 FAQs that match buyer questions for this topic.”
* “Add 3 competitor alternatives and explain who each is best for.”

## Step 5. Publish on a stable URL

Publish the final content to your CMS.

If the content should become a “source page,” it should include:

* clear headings,
* direct answers early,
* FAQs and schema where appropriate,
* and proof sections that support your differentiators.

## Step 6. Measure impact

Over the next period, check:

* **Analytics → Prompts** for the target prompts (visibility score, prominence).
* **Analytics → Citations** to see whether your domain/URL appears more often.
* **Home** KPI deltas (directional trend).

<Note>
  If nothing moves after a full period, the most common reasons are: (1) prompt mismatch, (2) competitor/editorial sources dominate citations, or (3) your pages aren’t citeable yet.
</Note>