Why competitors matter
Competitors provide benchmarks for your AI visibility and help define your ambition level. They also give your metrics meaningful perspective. Seeing 15% visibility becomes much more actionable when you know competitors achieve 45% for the same prompts — this shows both the opportunity size and what’s achievable in your market. Adding competitor brands helps you:- Set realistic benchmarks: Understand achievable visibility levels in your industry.
- Define ambition levels: Decide whether to match, exceed, or dominate competitive performance.
- Identify opportunities: Spot prompts where competitors consistently outperform you.
- Track market shifts: Monitor new players gaining traction or established brands losing ground.
Set up competitors
Navigate to Analytics > Competitors to add and track competitors.Add competitors
How to add:- Click Add Competitor button in the top-right.
- Enter the competitor’s name or website URL.
- Select the competitor from the drop-down list.
- Repeat for additional competitors or brands you’d like to monitor.
- Click Add [X] Competitors to save.