Step 1: Setting up your prompts
Prompts are the questions you want to be found for in AI search. We run them daily across AI platforms like ChatGPT and Perplexity to see who gets mentioned. Your task: Add your first prompts. We generate prompts based on your brand and website, or manually add your own using the Add Prompts button. Quick tip: Ask yourself “What do I want my brand to be found for?” Take your Google Search Console keywords and rephrase them conversationally. Prompts should represent the types of queries you want to be more visible for, instead of the queries that are most relevant to your brand right now. Examples:- “What’s the best project management tool for software companies?”
- “Which CRM is best for performance agencies under 200 people?”
- “How do I improve email open rates for B2B clients?”
Step 2: Identifying your competitors
While your prompts run, add your competitors in the Competitors tab (under Analytics). Your task: Add 3–10 competitors. Navigate to Competitors and use Add Competitors to manually add your own. This shows you who appears alongside (or instead of) you in AI responses and how often they’re mentioned compared to your brand.Step 3: Understanding your dashboard
Your Home dashboard shows key metrics to track over time. Your task: Navigate to Home. This shows you exactly where you stand in AI search and how you compare to competitors across all your tracked prompts.You can use filters at the top of your dashboard to filter by AI models, date range, or specific topics to focus your analysis.
Step 4: Understanding your sources
When AI platforms search the web for answers, we capture those sources. They’re your biggest opportunity for improvement. Your task: Check the Citations page (inside Analytics) to see which domains and URLs appear most frequently. You can switch between Domains view (likenytimes.com) and URLs view (specific web pages).The information is organized in two columns:
- Your Brand’s Citations: On the left you’ll see an overview of which sources are trusted by LLMs to talk about your brand.
- Top Citation Drivers: On the right is the corpus of data on the internet used and trusted by LLMs to answer the prompts you want to increase visibility for. Treat this as the corner of the internet that matters for your product / solution / industry.
Step 5: Understanding improvement actions
Meridian recommends improvement actions across five key surfaces:- **Website / Optimize: **Backend code we’d recommend adding to each page that make it easier to for LLMs to understand, and recommend, your content.
- **Website / Content: **Existing frontend content updates we recommend that increase the citation rate by LLMs.
- Improve / Create: New content to add to your site that directly targets the prompts and topics you want to increase visibility in.
- **Improve / Outreach: **The priority-ranked lead list of industry publications we’d recommend reaching out to for coverage or guest posts.
- **Improve / Engage: **The priority-ranked social content that is being trusted by LLMs to answer your target queries. Engage with these posts or use them as inspiration for your own social posts.