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The Website section helps you understand how AI systems reach and read your site – and how that turns into real traffic.

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Referrals

Referrals connects Meridian to your analytics (e.g., GA4) so you can see how many human visits arrived on your site directly from AI assistants and AI search experiences (ChatGPT, Perplexity, AI Overviews, etc.).
Important note: this only measures sessions where AI is the last-click referrer. If someone discovers you via an AI answer and then later types your URL or searches your brand name, that visit won’t be counted as an AI referral.
Why it matters
  • Proves that AI visibility turns into real traffic and revenue.
  • Helps you compare AI referrals against other channels (search, paid, social).
  • Shows which pages and prompts are actually driving visits, so you can double down.
How to use this page
  • Connect your Google Analytics (and/or other analytics sources) using the setup flow.
  • Review total AI referrals over time and note spikes after campaigns or content changes.
  • Drill into top landing pages from AI search to see what content is working.
  • Compare engines (where available) to see whether ChatGPT, Perplexity, Gemini, etc. are sending you the most traffic.
  • Share these numbers with your wider team as proof that GEO/AEO work is paying off.

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Crawlers

Crawlers shows how AI bots and LLM crawlers are visiting your site; which URLs they hit, how often, and when. Think of it as “server logs, but AI-specific,” surfaced in a way that marketers and SEOs can actually use. Why it matters
  • If AI engines don’t crawl a page, it’s very unlikely to be cited in answers.
  • Crawl gaps often explain visibility gaps: products or pages that never get mentioned.
  • Tracking AI crawler behavior helps you validate technical fixes (robots rules, sitemaps, redirects, etc.).
How to use this page
  • Scan the crawler timeline to confirm that AI bots are regularly reaching your site.
  • Check which bots (OpenAI, Google, Anthropic, etc.) are most active and on which sections.
  • Identify pages or directories with little to no AI crawl activity – these are at risk of being “invisible” to AI.
  • Use insights here to guide your technical work (internal linking, sitemaps, robots.txt, meta tags).

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Optimize

Optimize highlights technical and structural improvements that make your site easier for AI systems to understand and quote from. You’ll see suggestions and generated drafts for elements like schema, metadata, and other on-page optimizations that help AI engines parse your content cleanly. Why it matters
  • AI models prefer pages that are clear, well-structured, and machine-readable.
  • Fixing a handful of high-impact technical issues can unlock visibility across many prompts.
  • Gives your engineering/SEO team a focused checklist instead of guesswork.
How to use this page
  • Review the recommended optimizations by impact (e.g., high, medium, low).
  • Start with changes that affect multiple pages or top-value pages (e.g., key PDPs, category pages, core B2B assets).
  • Use the code and copy drafts as a starting point for your dev and content teams, rather than writing from scratch.
  • After deployment, come back to monitor whether crawl patterns and AI visibility improve over time.

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Content

Content helps you upgrade the pages you already have. Meridian analyzes how AI systems are using (or ignoring) your existing URLs and suggests specific on-page improvements (like adding FAQs) so those pages get cited more often. Why it matters
  • Many visibility wins come from improving strong pages, not creating new ones.
  • Small tweaks (FAQs, clarifications, comparisons, spec blocks) often make a page much easier for AI to quote.
  • Keeps your site tidy: instead of spinning up new blogs for every opportunity, you enhance the best existing destination.
How to use this page
  • Start by reviewing the list of pages with recommended improvements.
  • Open a suggestion to see the exact FAQ blocks, copy edits, or layout tweaks Meridian recommends
  • Copy the suggested FAQs or content snippets into your CMS and adapt them to your brand voice.
  • Focus first on high-value pages (core PDPs, category pages, key B2B resources), then work your way down.
  • After edits go live, monitor related prompts and pages in Meridian to see if citations and AI referrals improve.