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Overview

Visibility Score measures the percentage of AI responses where your brand is mentioned in comparison to the competition. This metric indicates how frequently AI models recognize and reference your brand in comparison to competitors when discussing relevant topics.
Higher Share of Voice means more AI models recognize and mention your brand when relevant topics are discussed in comparison to competition.

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How share of voice score is calculated

The visibility score is calculated as: 
Share of Voice = ((Number of responses mentioning your brand / Competitor mentions) / Total responses) × 100
Example: If your brand was mentioned in a response along with nine competitors, your brand would have 10% Share of Voice in that response.

This gives you a percentage that shows how often your brand appears in AI responses in comparison to competition across all your tracked prompts and competitors.