What this is
A practical guide for what to include in Brand Kit today, even while UI is being finalized.Why it matters
- Prevents off-brand tone and risky claims in generated content.
- Improves consistency across briefs, articles, and agent answers.
- Makes your brand easier for AI systems to summarize accurately.
Where to find it
Action → Brand Kit (UI pending finalization)
Caption: Brand Kit UI is being finalized; this doc covers required fields and best practices.
How it works
Brand Kit should answer:- Who you are and who you’re for
- What you do (and what you don’t)
- Proof points and sources
- Preferred voice and formatting
- Compliance constraints
How to use it
- Add your “one-liner” and positioning.
- Add 5–10 differentiators with evidence.
- Add an “approved claims” list and disallowed claims.
- Define tone and style rules (headings, bullets, comparisons, disclaimers).
- Review quarterly or after major product changes.
How to interpret results
- If outputs hallucinate facts → add explicit constraints + citations.
- If outputs sound generic → add differentiators and category language.
- If outputs fail in comparisons → add your comparison criteria and allowed competitor framing.
- If sentiment issues persist → add proof sections targeting those dimensions.
- If citation rate is low → include preferred owned sources and how to cite them.
Common questions / troubleshooting
- “Do we need Brand Kit to generate content?” → not required, but strongly recommended.
- “Can Brand Kit reduce legal risk?” → yes, when constraints and approved claims are clear.