Publish end-to-end

This workflow is for teams who want a repeatable way to publish content that improves AI visibility over time. It uses Meridian’s built-in recommendations, brief generation, and article workflow, then closes the loop by measuring impact in Analytics.

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Step 0. Set Brand Kit first (so content is accurate)

Before generating briefs and articles, fill out Brand Kit basics:

• Brand mission and ICP
• Voice & Style
• Writing samples (1–3 is enough to start)
• Knowledge Base entries for differentiators, claims boundaries, and competitive context

This reduces generic output and prevents risky claims.

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Step 1. Pick an opportunity (recommended) or create a brief directly

Option A (recommended):

• Go to Opportunities
• Choose a High priority item
• Click Generate brief

Option B (manual):

• Go to Content
• Click New brief
• Choose a content type (listicle, comparison, guide, etc.)

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Step 2. Review the brief (don’t skip this)

Open the brief in Content and check:

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Target Prompts

Confirm the brief matches the prompts you care about. If the brief is aimed at irrelevant prompts, it won’t move the metrics you’re tracking.

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Citations guidance

Check which sources Meridian believes matter. This often tells you what evidence ecosystem you’re competing in.

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Structure

Confirm the outline matches the prompt intent:

• “best X” prompts → listicle + criteria + best-for sections
• “X vs Y” prompts → comparison table + trade-offs
• “how to” prompts → step-by-step + troubleshooting

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Step 3. Generate the article

Click Generate article and confirm the generation. After it generates:

• edit for factual accuracy and product details,
• add concrete examples and criteria,
• ensure you’re not making claims you can’t support.

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Step 4. Refine (short, specific instructions work best)

Use the refinement input for targeted improvements like:

• “Rewrite the intro to answer the question in 2 sentences.”
• “Add a comparison table with these criteria: …”
• “Add 8 FAQs that match buyer questions for this topic.”
• “Add 3 competitor alternatives and explain who each is best for.”

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Step 5. Publish on a stable URL

Publish the final content to your CMS. If the content should become a “source page,” it should include:

• clear headings,
• direct answers early,
• FAQs and schema where appropriate,
• and proof sections that support your differentiators.

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Step 6. Measure impact

Over the next period, check:

• Analytics → Prompts for the target prompts (visibility score, prominence).
• Analytics → Citations to see whether your domain/URL appears more often.
• Home KPI deltas (directional trend).