Skip to main content
This workflow is for product-based brands that want their specific SKUs to show up more often in AI answers, including shopping-style results.
Products is most relevant for brands that sell physical products that can show up in AI shopping-style results (product cards).Right now, Products supports Shopify merchants by importing SKUs from Shopify. We’ll add more catalog integrations over time.

​
Step 1. Make sure your prompt set includes product/category prompts

Products performance depends on your prompt set. If you aren’t tracking prompts where products could be recommended, products will appear as Not mentioned even if you’re doing everything else right. A good default:
  • Create a Topic per category (e.g., “Basketball shoes”)
  • Track at least 10 prompts per topic:
    • “best basketball shoes”
    • “best shoes for indoor basketball”
    • “basketball shoes for wide feet”
    • “basketball shoes vs running shoes” (if relevant)

​
Step 2. Start with Not mentioned products

Go to Analytics → Products and scan for products marked Not mentioned. Prioritize:
  • best sellers,
  • high-margin products,
  • or categories where you want to win.

​
Step 3. Inspect responses for products that are Mentioned

For a product that is Mentioned, click See responses. Use the table to learn:
  • which prompts trigger recommendations,
  • which competitors show up instead,
  • what criteria the answer uses (price, fit, durability, trust),
  • and which sources are cited (if applicable).
This tells you the “winning pattern” you should replicate.

​
Step 4. Fix product eligibility (structure + criteria coverage)

Product improvements that most often increase mentions:
  • Clear specs and “who this is for” sections
  • Comparisons against common alternatives
  • FAQs that match buyer questions
  • Category/list pages that include your products and match prompt formats
If your brand is mentioned but your products are not, the fix is usually product page structure and recommendation criteria coverage—not general brand awareness.

​
Step 5. Publish supporting content that matches the prompt format

Use Opportunities and Content to publish:
  • listicles for “best X” prompts,
  • comparisons for “X vs Y” prompts,
  • guides for “how to choose X” prompts.
Make sure the content includes:
  • decision criteria,
  • “best for” segments,
  • and concrete product mentions aligned to those criteria.

​
Step 6. Measure impact

Over the next period:
  • more products should move from Not mentioned → Mentioned,
  • prominence should improve on prompts where products appear,
  • and your owned product/category URLs should begin appearing more often in citations (where citations exist).
  • Analytics → Prompts (to confirm prompt coverage)
  • Website → Pages (to improve product/category citeability)
  • Publish end-to-end