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What this is

Off-page helps you:
  • Outreach: contact authors of third-party editorial content where competitors earned mentions.
  • Engage: participate in social/community pages (e.g., Reddit, LinkedIn) that influence citations and recommendations.

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Why it matters

  • Many AI answers cite third-party sources (not your website).
  • Off-page mentions increase trust and citation eligibility.
  • Engage helps shape narratives where models pull community sentiment.

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Where to find it

Action → Off-page

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How it works

  • Meridian identifies external pages where:
    • Competitors are cited/mentioned
    • You are missing
  • It prioritizes targets with a citations signal.
  • Off-page lists are refreshed on a schedule (refresh timer).
Off-page Outreach table with status, article, domain, citations Caption: Outreach shows specific articles and domains where competitors earned mentions.

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How to use it

  1. Choose Outreach or Engage.
  2. Use Filters to focus on relevant topics/categories.
  3. Update Status as you work (Todo → In Progress → Done).
  4. For Outreach:
    • Open the article
    • Identify the author/editor
    • Request inclusion with a crisp, source-backed pitch
  5. For Engage:
    • Open the social page/thread
    • Add helpful, factual contributions (not spam)
    • Link to citeable resources when appropriate

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How to interpret results

  • If citations are high for a domain → it’s already a trusted source → prioritize outreach there.
  • If many targets are “Todo” → you have an authority gap → schedule weekly outreach/engagement sprints.
  • If you get included but Citation Rate doesn’t move → you might be targeting sources AI doesn’t cite for your prompts → cross-check Citations tab.
  • If Engage targets are mostly Reddit → community narratives strongly influence your category → invest in credible participation.
  • If Off-page is strong but rank still lags → your owned pages may be structurally weak → fix Website Pages issues.

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Common questions / troubleshooting

  • “Why can’t I find the author contact?” → use site contact pages, LinkedIn, or editorial guidelines pages.
  • “Why does a site show up that I can’t influence?” → deprioritize; focus on adjacent sites AI cites too.
  • “Why does Engage look like Outreach?” → same workflow, different target type (social pages vs editorial articles).