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What this is

A citation dashboard showing:
  • Your citations breakdown (Owned / Off-page / Competitor / Social)
  • The ecosystem’s top citation drivers
  • Domain and URL-level source tables

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Why it matters

  • Citations are one of the strongest “trust” signals in AI answers.
  • Citation gaps explain rank losses even when your content is good.
  • It directly powers Opportunities and Off-page recommendations.

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Where to find it

Analytics → Prompt Analytics → Citations

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How it works

  • Meridian extracts citations from responses.
  • It classifies sources as:
    • Owned (your site)
    • Off-page (third-party editorial)
    • Competitor (competitor sites)
    • Social (forums/social platforms)
  • You can toggle Domains / URLs.
Citations dashboard showing breakdown, drivers, and domains vs URLs Caption: Citations shows both “your citations” and “top drivers” with domain/URL views.

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How to use it

  1. Set timeframe and click Filters if needed.
  2. Read the breakdown bars (your citations vs top citation drivers).
  3. In Domains view, scan the top sources and shares.
  4. Click a source to expand and see cited URLs.
  5. Switch to URLs view to identify the exact pages models cite.
  6. Use Export to download citations for outreach or content planning.

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How to interpret results

  • If your citations are mostly Off-page → protect those sources and build more; you’re winning on third-party authority.
  • If competitor citations dominate → you’re losing the “trust” layer → prioritize off-page and better owned sources.
  • If Social is high → community narratives matter → use Off-page → Engage to participate.
  • If your owned citations are low → your site lacks citeable pages → improve Website → Pages and add FAQ/schema.
  • If top drivers include domains you can’t influence → focus on adjacent sources the model also cites.

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Common questions / troubleshooting

  • “Why do I see reddit.com a lot?” → models often cite high-engagement forums; treat as a distribution surface.
  • “Why don’t I see my domain?” → you may not have citeable pages; check Website Pages issues and content structure.
  • “Why do citations change when I filter platform?” → different platforms favor different sources.