What this is
A competitor comparison view with:- Visibility trend chart
- Add competitor control
- Table showing top prompts/topics and competitor visibility/prominence
Why it matters
- AI answers are comparative by default (“best X” lists).
- Competitors win because they’re cited, trusted, and structured better for retrieval.
- This page turns “they’re beating us” into “they win on these prompts/topics.”
Where to find it
Analytics → Prompt Analytics → CompetitorsHow it works
- Meridian calculates competitor visibility across your tracked prompts.
- The chart shows trends over time.
- The table surfaces each competitor’s top-performing prompt/topic.
Caption: Competitors shows who’s winning and the prompts/topics driving the win.
How to use it
- Set timeframe and filters.
- Hover the chart to see competitor visibility values by date.
- Click Add competitor to update your competitor set.
-
Use the table to identify:
- Competitors with highest visibility
- Their “Top prompt” and “Top topic”
-
Turn top prompts/topics into:
- New prompt coverage
- Content briefs (Opportunities/Content)
- Off-page outreach targets (Citations)
How to interpret results
- If a competitor’s visibility rises steadily → they likely published or earned citations → inspect citations drivers and mirror structure.
- If you win some prompts but lose the topic overall → your coverage is narrow → expand content cluster.
- If competitors win primarily on “comparison” prompts → build comparison pages and structured lists.
- If prominence is worse for you even when mentioned → their content is preferred → improve clarity, proof, and citations.
- If a competitor dominates one platform → optimize toward that platform’s citation sources.
Common questions / troubleshooting
- “Why don’t I see a competitor?” → add them via Add competitor.
- “Why is my brand in the competitor table?” → you’re included as “You” for reference.