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Editorial is a list of third-party editorial pages that AI is already using as sources for the prompts you track. The goal is to earn mentions in the pages that shape answers in your category so that AI is more likely to recommend you over time. Outreach Editorial is not a generic PR list. It is built from citation data, which means the targets are biased toward sources AI already trusts for the exact queries you care about.

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What Editorial is (and why it matters)

For many “best X” and comparison prompts, AI answers rely heavily on editorial lists and review content. If you are missing from those pages, you can be:
  • Mentioned less often.
  • Cited less often (or not at all).
  • And ranked lower, even if your website content is strong.
Editorial turns this into a concrete execution list so PR work becomes trackable and prioritized.

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How the Editorial list is generated

Meridian starts with the citation ecosystem in Analytics → Citations and filters it down to the most actionable editorial targets.

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1) Start from editorial content that is being cited

Editorial begins with editorial pages and domains that are actively being cited across your tracked prompt set. These are sources AI is already relying on to answer your prompts.

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2) Filter out editorial where you are already included

If you are already mentioned on a page/domain, Meridian filters it out so you do not waste time requesting inclusion where you already have presence.

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3) Filter out competitor domains

Competitor domains are not realistic editorial targets, so they are filtered out.
If you see a competitor showing up in Editorial, it usually means Meridian does not recognize them as a competitor in your workspace yet. Add the competitor in Analytics → Competitors and they will automatically be filtered out going forward.

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Refresh cadence (weekly)

Editorial is updated weekly to reflect the past week’s citation data. As AI citation patterns shift (new pages get cited, publishers update lists, new content is published) your targets will shift too.
If you earned inclusion on a target editorial, you should often see it disappear from Editorial over time (because it becomes “already included”), and you’ll see the next best targets rise.

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How to use Editorial

A practical workflow is:
  1. Start with targets that have high citation impact. Prioritize domains/pages that appear repeatedly in the citation ecosystem for your prompts. The list is already priority-ranked by citation count (how often the piece of content was trusted & cited by AI over the previous week).
  2. Open the article and confirm the gap is real. Confirm that a competitor is present and you are missing, and confirm the page is still up-to-date and relevant.
  3. Find the right submission path. This can be an author email, editorial contact form, “write for us” guidelines, or a partner program.
  4. Pitch inclusion with clear evidence. Your pitch should include:
    • Who you are.
    • Why you belong in the list.
    • What differentiator matters.
    • And a credible source page on your site that supports the claim.

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Example outreach pitch (short)

“Hi [Name] — I noticed your article covers [category] and includes [competitor]. We help [audience] with [use case], and we’re a strong fit for [criteria]. Here is a concise source page with details and proof: [URL]. Would you consider adding us as an option for [audience/use case]?”

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Editorial depends on content type (effort varies)

Not all targets are equal. The right outreach motion depends on what kind of page you’re trying to influence:
  • Easy inclusion requests Some pages are designed to accept updates (e.g., “best tools” lists with a contact form or clear editorial workflow). These are often quick wins.
  • Harder, long-term targets Some publishers are harder to influence and require relationship-building. In those cases, the realistic goal is often:
    • Being included in a future update of the article.
    • Contributing a quote or data point.
    • Co-authoring a piece on that domain.
A good rule of thumb is to treat Editorial like a pipeline. Mix quick wins with longer-term targets so you steadily improve your citation footprint.

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Status tracking

Use status to keep the list actionable:
  • Todo → you haven’t contacted yet
  • In progress → you reached out and are following up
  • Done → you are included or the target is closed
Off-page work compounds. A small set of consistent editorial targets each week often improves citation composition more than one large burst.

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Measuring impact

You will usually see impact in this order:
  1. More inclusion on target editorial pages/domains.
  2. More appearances in citations (Analytics → Citations).
  3. Better prominence on the prompts those sources influence.
  4. Visibility increases across related prompt clusters.
Adding your name does not guarantee visibility increases. Outcomes depend on whether the page continues to be cited for your prompts, whether your mention aligns with the criteria the answer uses, and whether competing sources still dominate the answer.