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Sentiment summarizes the “story” AI tells about your brand when answering your tracked prompts. Meridian extracts and scores sentiment across common decision dimensions (for example: fees, reliability, security, customer service, ease of use). Sentiment matters because many prompts are ultimately decision prompts. Even if you are mentioned, negative narrative often acts like a penalty: it can lower your rank, reduce prominence, and make competitors feel like the safer default.

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What Sentiment is

Sentiment is not a review score of your company. It is a summary of the language AI uses about you in answers. It helps you answer:
  • Are we being described as a strong option, or with recurring objections?
  • What are the exact objections (fees, trust, reliability, support, etc.)?
  • Are those objections concentrated on one platform or topic?
  • Are we being described negatively even when we’re recommended?

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How to interpret it

If sentiment declines, go to Analytics → Sentiment and identify:
  • Which dimension is driving the decline (fees vs reliability vs security, etc.)
  • Whether the negatives are concentrated on one platform (for example ChatGPT vs Gemini)
  • And what the negative language actually says (the exact phrasing is usually actionable)
A common pattern is:
  • Visibility stays stable (you’re still included),
  • but sentiment worsens,
  • and prominence drops (you slide down the list).
That usually means you’re being included, but competitors are being preferred because the answer frames them as safer, cheaper, more reliable, or easier.

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Typical fixes (what can help)

Sentiment improves most often when you add clarity and evidence on pages AI can cite. Common fixes include:
  • Add clear, comparable pricing information (examples, caveats, what affects pricing).
  • Add trust and reliability proof (audits, guarantees, SLAs, incident history with remediation).
  • Add customer support clarity (channels, hours, response expectations, escalation path).
  • Add FAQs that directly address repeated questions and objections.
  • Fix the narrative on citeable pages (not only on marketing copy).
The goal is not “better adjectives.” The goal is to make the evidence and positioning so clear that AI has no reason to repeat the same objection.